Cryptozoophobia? More of a desire to be a little bit more unique than SFFBLOG1236 than anything else. You might confuse sfsignal with sfsite, but Stomping on Yeti? you remember Stomping on Yeti ;)
Anyway, saw your comment over on my website and it's not a half bad idea. It definitely falls into one of my blog goals of helping readers identify new quality (and possibly underread) genre authors. I'm also getting involved with the sfsignal group so I might be able to do a MindMeld piece for that site as well.